FOOD & BEVERAGE INDUSTRY
Treats By Mimi BRANDing PROJECT
Client Name: Treats By Mimi
Industry: Food and Beverage
Treats By Mimi is an online bakery that offers yummy and dietary options treats. The bakery is located in the heart of Maitama and caters to people in the environment.
To redefine the business image to assist in gaining brand clarity, visibility, and recognition.
Project Key point
The brand owner’s main goal was to ensure the brand retained the feminine and sophisticated look. She needed the brand to feel warm, friendly and welcoming. She wanted to create an animated version of herself to infuse the personal touches.
We conducted an internal review of the brand through Instagram story polls and Survey of the business social engagement. For the external review, we studied the market to get familiar with the image our competitors and how we could position ourselves in the market.
The results reviewed, the brand had a circle of audience and needed to expand beyond its current reach. While developing our new brand identity, we ensured we focused on embodying the feminine and sweet personality of the brand. We used soft colours and recreated a character for the brand.
to Redefine Treats By Mimi Brand Image
We evaluated the current audience to understand the brand perception .
Our team constructed the strategy after analysing each of the research finding to understand how to position the brand identity.
The final step was the creatives development phase. We created each concept of the logo to achieve the brand objectives.
PREVIOUS BRAND IDENTITY
Treats By Mimi Previous Identity
CREATING THE LOGO
tHE BRAND CHARACTER
The character portrays a look-alike image of the band owner. The character is designed to embody the brand personality and give the face to the Treats By Mimi Brand.
We played around with the brand colours and infused style into our character to showcase the new age woman. Mimi is a feminine fun lover who is down to whip up some good Ol’ treats.
Our team added a few details like the embroidery on our baker jacket. The piping bag filled with pink cream to create the concept of a signature signage to create the wordmark logo
The whole concept was developed to create the new brand image and give clarity and excitement to the audience that interacts with the brand.
tHE WORDMARK LOGO
THE Rebranded LOGO
THE LOGO VARIENT
Do you need to redefine you brand image? Arsy can deliver the best brand design to help you achieve your brand objectives.